Sales Meeting Agenda


You will be arriving in Montreal and checking into your hotel room on Monday, June 20th. 


Optional Office Tour

Where: 2375 de l'Aviation, Montreal, Quebec, Canada, H9P 2X6

When: 1:00 – 2:00 pm


Welcome Cocktail & Dinner

Where: Bar Nacarat Terrace, 3rd floor of the Fairmont Queen Elizabeth

When: 5:00 pm – 7:00pm

Dress code: Make a great first impression


Special Entertainment

When: 7:30 pm – 9:00pm

Where: Main lobby 

What: Enjoy Celeste, an exclusive theatrical show presented by award-winning Cirque Éloize. Find out more about Celeste.

Continental Breakfast

When: 8:00 am – 9:00am

Where: Square Victoria Room (2nd floor)


231 Collection Presentation & Official Welcome

When: 9:00 am – 10:15 am

Where: C2 Space (21st floor)

What: Welcome to the 231 Sales Meeting. Meet our guest host, Laura Casella and learn more about the bright future of Joseph Ribkoff with CEO, John Gunn, VP of Sales, Lisa Spada, and VP of HR, Julie Gadbois. We invite you to sit back and enjoy this warm welcome and first look at our 231 styles.


Smoothie Break – 


231 Collection Product Knowledge Sessions

When: 10:30 am – 11:45 am

Where: C2 Space (21st floor)

What: Get an exclusive look at the 231 collection, 231 Signature and seasonal HOTS with an in-depth exploration of the styles presented by our Design team and invited guest Joanna Fox, Fashion and Market Editor at ELLE Canada for Associate Editor of ELLE Canada.



When: 11:45 am – 12:45 pm

Where: Square Victoria Room (2nd floor)


Marketing Presentation

When: 1:00 pm – 2:00 pm

Where: C2 Space (21st floor)


Country Meetings with 231 Samples: By Appointment Only

When: 2:15 pm – 5:00 pm

Where: Arobase & Multiplication Rooms (3rd floor)

What: Get up, close and personal with our 231 styles.


Sales Operational Workshops

When: 2:00 – 4:00 pm

Where: Diese (3rd floor)


Cocktail Dinner & Sales Awards

When: 6:00 pm – 9:00 pm

Where: C2 Space (21st floor)

What: Join us as we celebrate the team's successes and hard work and enjoy cocktails, dinner and a special comedy show by Sugar Sammy.

Dress code: Dress to party

Breakfast & Guest Speaker

When: 8:00 am – 9:15 am

Where: C2 Space (21st floor)

We are happy to welcome PR superstar Natasha Koifman as our guest speaker on the Wednesday morning. Learn more about Natasha

Town Hall and Q&A

When: 9:00 am – 9:45 am

Where: C2 Space (21st floor)

What: Julie Gadbois, VP of HR, will be hosting a Town Hall with invited guests Elie Bengio, VP of IT,  as well as Alycia Jenner and Wendy Walsh from our Imports team.


Break – 



Groups will be rotating among these four workshops. 

Please refer to the itinerary presented to you on the Wednesday morning to know which workshops you are participating in and when.


B2B Ecommerce Workshop 

When: 10:15 am – 3:30 pm

Where: Trait d'Union Room (3rd floor)


Sales Admin & IT Workshop

When: 10:15 am – 3:30 pm

Where: Vortex (3rd floor)


Design & Product Workshop

When: 10:15 am – 3:30 pm

Where: Diese Room (3rd floor)


Finance & Operations Workshop

When: 10:15 am – 3:30 pm

Where: Exclamation Room (3rd floor)



When: 12:30 pm – 1:30 pm

Where: C2 Space (21st floor)


231 Signature Fashion Show + Dinner Party

Where: New City Gas, Montreal

Getting there: Via Taxi or Uber. Please submit this receipt in an expense report.

Parking: VIP Valet parking is available at the corner of Ottawa & Ann Street. New City Gas is located a few steps from this location, on Ottawa Street.

When: 5:30 pm – 12:00 am

Dress code: Dress to impress – Formal wear

What: It is time to put on your best outfit and get amped up! Make your way to New City Gas, one of Montreal's most coveted venues and first NFT gallery in Canada. A very special night awaits you: a unique digital exhibition, cocktails and delicious food, an exclusive Signature fashion show, and more.


Breakfast & Free Time

When: Before 10 am

Where: Enjoy a breakfast at the restaurant or café of your choice.


Country Managers & Executive Team Meetings (Part 1)

When: 10:00 am – 12h30 pm

When: Diese Room (3rd floor)



When: 12:30 pm – 1:30 pm

Where: Roselys Restaurant (main hotel restaurant)


Country Managers & Executive Team Meetings (Part 2)

When: 1:30 pm – 4:00 pm

Where: Diese Room (3rd floor)



Quick Links

Celebrating 65 years of fashion